Insight Transforming Vision Into Value
July 2010

As we approach the 4th of July holiday weekend, we are pleased to introduce you to our inaugural Summer Reading List. Our selection of 10 non-fiction books includes biographies, a murder mystery, and books dealing with current business trends and issues.

Whether you are interested in philanthropy, an insightful look into the financial crisis, social media, or compelling stories of courageous individuals, we think our selections will fascinate you.

Happy Reading!

In This Issue
  • 2010 Summer Reading List
  • About RCR Associates

  • 2010 Summer Reading List

    The ten books selected for the 2010 RCR Associates Summer Reading List are:

    • The Big Short: Inside the Doomsday Machine, by Michael Lewis
    • The Necklace: Thirteen Women and The Experiment That Transformed Their Lives, by Cheryl Jarvis
    • Execution: The Discipline of Getting Things Done, by Larry Bossidy and Ram Charan
    • The Middle Place, by Kelly Corrigan
    • Be The Change, by Lisa Endlich
    • The Widow Clicquot: The Story of a Champagne Empire and the Woman Who Ruled It, by Tilar J. Mazzeo
    • The New Rules of Marketing & PR, How to Use Social Media, News Releases, Online Video and Viral Marketing to Reach Buyers Directly, by David Meerman Scott
    • The Girl With The Dragon Tattoo, by Stieg Larsson
    • Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, by Geoffrey A. Moore
    • Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, by W. Chan Kim, Renee Mauborgne


    About RCR Associates

    Clients turn to us to help solve financial and operational issues. If you need help analyzing your business or developing and executing your business strategy, call or email us today!



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